Lying to Make You Skinny

Researchers told people that when they were a kid, strawberry ice cream made them sick. 20% bought it.

There is hope that this technique could help people lose weight. How, exactly?

Sample false memory implantation: when you were a kid all icecream, cookies, candy, chocolates, carbohydrates in the form of chips, bread, and biscuits made you puke immediately. Oh, we forgot the soda pop, and all other bad food that made you sick.

Now you'll be skinny because you'll eat only salad and baked chicken breasts and cans of tuna. Link